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When Your Family Doesn't Believe in You Yet
When loved ones doubt your business dream, Francisco Szawronski explains why their worry comes from love and how to win them over with results.
Ernest lerma
2 days ago1 min read
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What Tax Season Taught Me About Fear
Francisco Szawronski shares lessons from years in the tax industry about fear, avoidance, and why clarity with your numbers is a form of courage.
Ernest lerma
3 days ago1 min read
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Start Before You Feel Ready
Waiting to feel ready before you launch? Francisco Szawronski on why confidence comes after action, and how to take your first step today.
Ernest lerma
5 days ago1 min read
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You're Not Crazy, You're Thinking Bigger
If someone has ever laughed at your idea, you're in good company. Every entrepreneur I know has had a moment where a friend, a relative, or a coworker looked at them like they had lost their mind. You want to start your own business? You want to do what? It's easy to let that moment shrink your plans. Here is what I have learned after more than 20 years in business: being called crazy is often a sign that you are seeing something the people around you can't see yet. That is n
Ernest lerma
7 days ago1 min read
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Our Culture Is a Business Advantage
A lot of Hispanic entrepreneurs are told, directly or not, that their background is something to overcome. I see it the other way around. Our culture is one of the strongest business advantages we have. I have spent years working in the U.S. Hispanic market and the tax industry, and I have watched business owners succeed by leaning into who they are. Think about what so many of us grow up with: a work ethic that doesn't quit, families that show up for each other, and communit
Ernest lerma
Oct 181 min read
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The System Was Built for Followers
Think about what most of us were taught growing up. Sit still. Follow directions. Get a steady job. Don't take risks. Don't make noise. None of that is evil. But it adds up to a system built to produce followers, not founders. And if you have ever felt out of place in that system, it may not be because something is wrong with you. It may be because you were built to lead. I have seen this in thousands of people I have worked with in business. Smart, hardworking people who spe
Ernest lerma
Oct 161 min read
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Why I Wrote Are You Delusional?
Francisco Szawronski on why believing in a big vision is not delusional, it is the first requirement for every entrepreneur.
Ernest lerma
Oct 141 min read
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